This method returns the list of categories and their conversion rates in a given channel, type of app and date range.
The source of information the benchmark should use.
Possible values are: play-store-organic, google-search-organic, third-party-referrers, adwords-campaigns, tracked-channels-utm, other and all
The kind of app this benchmark is referring to.
Possible values are: free and paid
The first date for which to get data in YYYY-MM-DD format
The last date for which to get data in YYYY-MM-DD format
GET /accounts/android/category-benchmarks/channel.json?channel=play-store-organic&type=free&start_date=2019-05-01&end_date=2019-06-01
curl -X GET -H "X-Apptweak-Key: ${API_KEY}" "https://api.apptweak.com/accounts/android/category-benchmarks/channel.json?channel=play-store-organic&type=free&start_date=2019-05-01&end_date=2019-06-01"
The response to the Conversion Rate Benchmarks per Channel is a hash containing categories. For each category, there's the average conversion rate from listing visitors to to installers (also known as conversion rate or CVR) and the average number of apps for which Apptweak had data for the range of dates requested.
When null values are present for a category, it means we didn't have enough data to calculate the benchmarks for that category in that interval.
A hash that contains the information about the conversion rates for that category during the selected date range.
The average conversion rate of an app in this category from Listing Visitors to Installers. Also known as Conversion rate (CVR).
The average number of apps for which we had data in the date range requested for this category.
{
"content": {
"6059": {
"page_views_to_installs": null,
"num_apps": null
},
"6060": {
"page_views_to_installs": 20.05,
"num_apps": 5.67
},
"6061": {
"page_views_to_installs": null,
"num_apps": null
},
"6062": {
"page_views_to_installs": null,
"num_apps": null
},
"6018": {
"page_views_to_installs": 30.28,
"num_apps": 12.88
},
"6000": {
"page_views_to_installs": 35.26,
"num_apps": 23.13
},
"6050": {
"page_views_to_installs": null,
"num_apps": null
},
"6056": {
"page_views_to_installs": 29.46,
"num_apps": 11.04
},
"6065": {
"page_views_to_installs": 17.66,
"num_apps": 8.63
},
"6017": {
"page_views_to_installs": 34.89,
"num_apps": 34.5
},
"6016": {
"page_views_to_installs": 29.83,
"num_apps": 8.75
},
"6063": {
"page_views_to_installs": null,
"num_apps": null
},
"6015": {
"page_views_to_installs": 43.25,
"num_apps": 12.71
},
"6023": {
"page_views_to_installs": null,
"num_apps": null
},
"6013": {
"page_views_to_installs": 31.03,
"num_apps": 13.71
},
"6064": {
"page_views_to_installs": null,
"num_apps": null
},
"6051": {
"page_views_to_installs": null,
"num_apps": null
},
"6012": {
"page_views_to_installs": 26,
"num_apps": 9.25
},
"6066": {
"page_views_to_installs": 21.17,
"num_apps": 6
},
"6020": {
"page_views_to_installs": null,
"num_apps": null
},
"6011": {
"page_views_to_installs": 31.25,
"num_apps": 10.63
},
"6021": {
"page_views_to_installs": 31.98,
"num_apps": 21.46
},
"6068": {
"page_views_to_installs": null,
"num_apps": null
},
"6053": {
"page_views_to_installs": 25.58,
"num_apps": 5.13
},
"6054": {
"page_views_to_installs": 30.27,
"num_apps": 13.17
},
"6007": {
"page_views_to_installs": 26.04,
"num_apps": 24.42
},
"6055": {
"page_views_to_installs": 30.51,
"num_apps": 15.21
},
"6005": {
"page_views_to_installs": 32.87,
"num_apps": 9.33
},
"6004": {
"page_views_to_installs": 30.23,
"num_apps": 13.92
},
"6002": {
"page_views_to_installs": 30.38,
"num_apps": 22.88
},
"6003": {
"page_views_to_installs": 26.82,
"num_apps": 16.04
},
"6067": {
"page_views_to_installs": 32.03,
"num_apps": 7.67
},
"6001": {
"page_views_to_installs": 27.1,
"num_apps": 8.21
},
"6058": {
"page_views_to_installs": null,
"num_apps": null
},
"7001": {
"page_views_to_installs": 11.68,
"num_apps": 21.5
},
"7002": {
"page_views_to_installs": null,
"num_apps": null
},
"7003": {
"page_views_to_installs": 13.57,
"num_apps": 17.33
},
"7004": {
"page_views_to_installs": 26.02,
"num_apps": 7.42
},
"7005": {
"page_views_to_installs": 19.84,
"num_apps": 5.71
},
"7006": {
"page_views_to_installs": 14.56,
"num_apps": 18.04
},
"7050": {
"page_views_to_installs": 15.84,
"num_apps": 16.88
},
"7008": {
"page_views_to_installs": 8.77,
"num_apps": 5.17
},
"7011": {
"page_views_to_installs": null,
"num_apps": null
},
"7012": {
"page_views_to_installs": 23.22,
"num_apps": 19
},
"7013": {
"page_views_to_installs": 22.4,
"num_apps": 27.13
},
"7014": {
"page_views_to_installs": 14.62,
"num_apps": 26.25
},
"7015": {
"page_views_to_installs": 11.46,
"num_apps": 22.83
},
"7016": {
"page_views_to_installs": 14.45,
"num_apps": 35.17
},
"7017": {
"page_views_to_installs": 7.13,
"num_apps": 19.13
},
"7018": {
"page_views_to_installs": null,
"num_apps": null
},
"7019": {
"page_views_to_installs": 11.85,
"num_apps": 7.79
},
"8001": {
"page_views_to_installs": null,
"num_apps": null
},
"8002": {
"page_views_to_installs": 27.36,
"num_apps": 5.08
},
"8003": {
"page_views_to_installs": null,
"num_apps": null
},
"8004": {
"page_views_to_installs": 25.62,
"num_apps": 18.29
},
"8005": {
"page_views_to_installs": null,
"num_apps": null
},
"8006": {
"page_views_to_installs": 35.33,
"num_apps": 13.25
}
},
"metadata": {
"request": {
"path": "/accounts/android/category-benchmarks/channel.json",
"params": {
"channel": "play-store-organic",
"type": "free",
"start_date": "2019-05-01T00:00:00+00:00",
"end_date": "2019-06-01T00:00:00+00:00",
"format": "json"
},
"performed_at": "2019-07-11 14:11:51 UTC"
},
"content": {
}
}
}